1997
SEFAS PELINDOTAMA
First established in Balikpapan as official Shell Lubricants distributor.
Kalimantan Timur
To Adapt is to Move Forward, As We Accelerate to Achieve Greater Heights.
From humble beginnings in 1997 to an integrated nationwide group of 8 specialized companies serving Indonesia's vital industries.
The Cephas Cornerstone
Adopting the name from the Greek word “Cephas” which means “Rock”, SEFAS is founded on the bedrock of core values, uncompromising business ethics, and mutual trust.
With the establishment of SEFAS Group in 1997, we are recognized as pioneers in our field. Through continuous development and perpetual growth, we continue to attain harmonious advancement in economic and social contribution for our partners, employees, and our nation.
Our North Star
Our Vision
“To make life better by delivering value to our customers, partners, employees, shareholders and the world around us.”
Strategic Foundation
Our 5P Mission
Five guiding pillars that underpin every business action and strategic decision across SEFAS Group.
People
We believe that people are the core that sustain the company towards a brighter future. It is our priority to consistently develop our people's skills and capabilities.
Productivity
Safeguarding a smart and efficient organization, maintaining productivity at maximum level and preserving the best possible output and execution in any circumstance.
Partner
The satisfaction of our partners is our top priority. We take pride in building our business to become a reliable partner, to always provide our best services and fulfill our commitment.
Progress
We strive to maximize our distinctive capabilities and competitive advantage ensuring continuous improvement in the process.
Prayer
We advocate the practice of working hard while trusting God to guide us in every step of our growth.
Guiding Principles
Our Core Values
The fundamental beliefs that dictate our daily conduct and partnerships.
INTEGRITY
We build our business on the grounds of uncompromising accountability, honesty and fairness, maintaining high ethics and moral standards.
EXCELLENCE
We believe that there is no limit to excellence. We constantly strive to improve our performance, ensuring that we continue to exceed our current accomplishments.
RELATIONAL
We promote and support a healthy working environment based on mutual respect, care and trust with all partners, employees, and communities.
Our Historic Journey
Milestones of Perpetual Growth
From our founding in Balikpapan in 1997 to an integrated national energy & lubricants group across Indonesia.
2002
SEFAS PELINDOTAMA
Expansion to Banjarmasin to meet burgeoning mining demand.
Kalimantan Selatan
2005
TRIBINA PANUTAN
Incorporated into SEFAS Group; serving western industrial belt.
Cilegon, Banten
2009
SEFAS KELIANTAMA
Established to support heavy industry, transport fleet & manufacturing.
Jabodetabek
2010
BLUE COOLANT INDONESIA
Sole authorized partner of Reco-Cool premium coolants & specialty chemicals.
Nasional
2013
CAHAYA SAMOEDERA BERSAUDARA
Merger with SEFAS to become world-renowned Shell Marine distributor.
Maritim Indonesia
2015
SEFAS PELINDOTAMA
Tarakan & Berau expansion for comprehensive Northern Kalimantan coverage.
Kalimantan Utara
2016
TRIBINA PANUTAN
Expanding operational footprint to Tangerang industrial hub.
Tangerang
2019
ENERGI HIJAU SAMOEDERA BERSAUDARA
Supply of international standard industrial diesel fuel.
Energi Merah Putih
2022
SINERGI SEMESTA PRATAMA
Industrial lubricant supply for West Java manufacturing corridor.
Karawang, Purwakarta, Cikarang
2024
PANCAPUTRA MITRATAMA MANDIRI
Strengthening official Shell distribution in East Java.
Jawa Timur & Surabaya
Executive Leadership
Our Management Team
Visionary leaders combining decades of deep downstream petroleum mastery, global corporate governance, and digital transformation acumen.
Commissioner
Herman Soegeng
Oklahoma State University (B.Sc Business Administration 1992)
Founded SEFAS in October 1997. His extensive network, strategic governance, and management skills have catalyzed the group's sustained nationwide growth.
Executive Board
President Director
Ricky Roesli
City University Seattle (MBA 1995), California University Fresno (BSBA 1993)
Co-founder of SEFAS in 1997. Ricky has steered SEFAS Group through nearly three decades of expansion into diversified industrial sectors, establishing it as Asia-Pacific's premier Shell distributor.
Executive Board
Director
Kezia Roesli
NYU Stern (MBA Analytics & Strategy), UCLA (B.A. Business Economics Cum Laude)
Former management consultant at Monitor Deloitte and Product Operations at Square (Block, Inc.). Leads digital transformation, operational excellence, and enterprise modernisation across the group.
Executive Board
Director
Hartono (Liliek)
Surakarta / Marine Lubricants Veteran since 1990
Founder of PT Cahaya Samoedera Bersaudara. Led CSB to become the World's #1 Shell Marine Distributor for 4 consecutive years, pioneering bunkering and maritime lubrication across 40+ countries.
Executive Board
Director of Finance
Yulia Trifena
Trisakti University (Bachelor in Finance 1996)
Joined SEFAS in 1998 from Modern Group. She manages enterprise strategic financial planning, risk management, and capital governance, delivering sustainable fiscal health.
Executive Board
Operational Director
Haris Wijono
HTS Leeuwarden Netherlands (Diplom-Ingenieur), Certified Hydrocarbon Management
Over 20 years in international oil & gas (ExxonMobil, Agip Petroli, BP, KPC). Directs group-wide supply chain, warehousing logistics, and precision field operations.
Executive Board